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Welcome to NPD Travel Retail

(formerly Counter Intelligence Retail)

We specialize in global traveler statistics, data driven insight, and activating against trends for all major categories sold in duty free and travel retail.

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Research Reports

By examining the key issues and opportunities being faced in travel retail, CiR develop research studies that provide you with the insight and direction you need to maximise sales. We provide a variety of topical ready-to-buy reports and create bespoke, in-depth studies tailored to meet your needs.

Using our online ShopperREACH panel, as well as face-to-face interviews with travellers and shoppers in airports, our research reports bring to market vital insight for the travel retail industry. Our research reports cover all key categories, providing findings that are relevant and informative. Our reports include an in-depth understanding of shopper profiles, their shopping and purchasing behaviour, and their motivations and barriers to purchase.

CIR’s research report prices start from £5,000 each. Please contact the Research Team on +44 (0) 8459 013640 for more details.


AVAILABLE NOW: The South Korean International Traveller and Shopper Report examines Travel Retail shopping and buying behaviour and drivers for this important group of Travellers. With the number of international passengers from this high-spending nation set to soar, the report provides recommendations on how to maximise opportunities for increasing retail footfall and conversion amongst South Korean Travellers.

Also Available Now: Russian International Traveller and Shopper Report and The Chinese Tier 2 & 3 Traveller and Shopper Report

Industry Insider

COMING SOON: European Cruise Duty & Tax Free Retail 2016, the latest in CiR’s series of in-depth research reports on travel retail’s hot topics. This extensive research into the world’s 2nd largest cruise market provides readers with specific and actionable insights to improve channel perceptions, influence shopper behaviour, and drive category performance.

Also Available Now: North American & Caribbean Cruise Duty & Tax Free Retail 2015, Asian Cruise Duty & Tax Free Retail 2015In-Flight Duty & Tax Free Retail 2015 and Nordic/Baltic Ferry Duty & Tax Free Retail 2015

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Featured Studies

AVAILABLE NOW: South American Market Report 2016 presents new intelligence and insight into Arrivals & Departures Duty & Tax Free Retail market in South American airports. Based on new in-depth research, this is a must read for all operators in this channel

Also Available Now: The Digital Age, examines the new opportunities presented by Digital and Social Media, highlighting key priorities for successful digital executions in travel retail.

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Client Specific

Using our intelligence and research expertise, CiR designs and creates bespoke market research projects to meet the specific needs of individual clients. With airport specific research to filming research for merchandising strategy assessment, CiR can provide you with the unique insights and intelligence your business requires.

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