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(formerly Counter Intelligence Retail)

We specialize in global traveler statistics, data driven insight, and activating against trends for all major categories sold in duty free and travel retail.

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American Border Stores 2017

With high levels of travel frequency, growing U.S. Tax Free Shopping spend and high purchasing levels at Duty Free border stores, CiR have identified opportunities for brands and retailers to develop this channel further. 


With Duty & Tax Free Stores outside the airport, airline and ferry channels driving combined sales of US$ 21.8 billion in 2015 and being the only Duty & Tax Free sector to have shown positive growth on 2014, Duty & Tax Free Border stores offer significant potential for retailers and brands alike. 

This report presents extensive new intelligence and insight, taken from brand new in-depth research among American, Canadian and Mexican travellers who have recently visited Duty & Tax Free Border Stores on the Canadian-US border or Mexican-US border. With actionable recommendations to maximise growth, improve perceptions and shape shopper behaviour this new report also provides detailed insights into the core product categories (including Alcohol, Beauty Confectionery, Tobacco, Fashion & Accessories and Jewellery & Watches) and how retailers and brands can drive brand interest and future purchasing.  

Available now and priced at £5,000 (GBP), this report is based on in-depth research with 760 recent US Border Duty & Tax Free store visitors and represents essential reading for those wishing to increase sales within this exciting channel.

For more details of the report content and to view sample pages, please click here.

To find out more about this report or to discuss, please contact Stephen Hillam at

Enquire about this Report