American Nationality 2016
As the largest nationality group travelling internationally, understanding the American passenger and their behaviours is key to success in airport retail.
American international passengers increased by 10% to over 110 million in the 12 months to April 2016, maintaining their position as the most travelled nationality in the world. A strong recovery from the recent economic downturn has resulted in consistent passenger growth and a healthy outlook for the future. Millennials - born between 1981 and 2000 - are expected to have a major economic impact on all markets in the future, including travel retail.
With detailed analysis and comment that covers Alcohol, Beauty, Confectionery, Fashion & Accessories, Jewellery, Tobacco and Watches categories, the report provides a fresh perspective on this hugely important traveller group and predicted behaviour for the future.
To understand and respond to American shoppers’ changing behaviours in Duty and Tax Free retail, this report is essential reading. At £7,500 (GBP) / €10,320 this extensive study is great value for money.
For more details of the report content and to view sample pages, please click here.
To talk to one of the team about your requirements, contact us