Asian Downtown Stores 2017
Synonymous with Asia, Downtown shopping continues to enjoy growth. Along with Border Stores, it grew by 12% in the region in 2016, ahead of Airports, Airlines and Ferries. Driven by increased passenger numbers, greater civilian mobility and more store openings, the sector is bouyant.
With sales outside of the airport climbing to $13bn in the Asia region in 2016, with Downtown and Border stores accounting for $12bn of sales, this buoyant sector and downtown stores offer significant potential for retailers and brands alike.
This report presents extensive new intelligence and insight, taken from brand new in-depth research among Chinese, Japanese and South Korean travellers who have recently visited downtown stores when travelling. With actionable recommendations to maximise growth and opportunities, this report provides detailed insights into the core product categories (including Alcohol, Beauty, Confectionery, Tobacco, Fashion & Accessories and Jewellery & Watches). Delivering insight into shopper perceptions and behaviour, this report demonstrates how retailers and brands can drive interest and future purchasing.
Available mid-September and priced at £5,000 (GBP), this report is based on in-depth research with 900 recent Asia Downtown store visitors and is essential information and insight for those wishing to increase sales within this exciting channel.
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