Business Traveller 2018
Business Travellers are more likely to trade up than other passengers, as CiR's latest insight reveals. Seeking an differentiated retail offer, the business traveller is more diverse the retailers might think.
Research was conducted through 2,029 online interviews with passengers who had travelled internationally in the last 12 months, for business purposes.
The aim of the research was to better understand attitudes towards travel and typical behaviour when travelling, including time spent on pre-trip research and the amount of time allowed at the airport for shopping and other activities.
Shopper questions included categories visited and purchased, purchase planning, purchase drivers, key brands purchased and spend by category, with category deep-dives included for the first time.
The final report includes recommendations to drive store footfall and conversion amongst this important traveller group. To understand and respond to business travellers’ changing behaviours in Duty and Tax Free retail, this report is essential reading for brands, retailers and airport operators.
For more details of the report content and to view sample pages, please click here.
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