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(formerly Counter Intelligence Retail)

We specialize in global traveler statistics, data driven insight, and activating against trends for all major categories sold in duty free and travel retail.

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European Border Stores 2017

The European Duty Free Border Store sector is primed for growth with the increase in domestic and intra-EU travel amidst rising safety and secutiry concerns in the region.

With Duty & Tax Free Stores outside the airport, airline and ferry channels driving combined sales of US$ 21.8 billion in 2015 and being the only Duty & Tax Free sector to have shown positive growth on 2014, Duty & Tax Free Border stores offer significant potential for retailers and brands alike. 

This report presents extensive new intelligence and insight, taken from brand new in-depth research among Russian, Finnish, German, Swedish and Turkish who have recently visited Duty & Tax Free Border Stores from their home nation. This includes stores between EU and non-EU member states, stores between EU member states and stores between non-EU member states. With actionable recommendations to maximise growth, improve perceptions and shape shopper behaviour this new report also provides detailed insights into the core product categories (including Alcohol, Beauty, Confectionery, Tobacco, Fashion & Accessories and Jewellery & Watches) and how retailers and brands can drive brand interest and future purchasing.  

Available now and priced at £5,000 (GBP), this report is based on in-depth research with 755 recent European Border Duty & Tax Free store visitors and represents essential reading for those wishing to increase sales within this exciting channel.

For more details of the report content and to view sample pages, please click here.

To find out more about this report or to discuss, please contact Stephen Hillam at

Enquire about this Report