European Cruise 2016 | On-Trade Alcohol Review
With continuing growth in passenger traffic over recent years, the on-trade alcoholic beverage offering presents an increasing opportunity for alcohol brands to drive brand awareness and promote brand recruitment among European cruise travellers.
With high rates of alcoholic beverage consumption on-board cruise liners in the region, the European cruise sector presents a unique opportunity for brands to engage with consumers to drive brand awareness and consumption. Furthermore, with high levels of openness to trading up to more expensive variants, the European region presents cruise operators with a key opportunity to drive additional revenue from the channel.
Taken from recent research, this report provides the insight necessary to tailor the on-trade alcoholic beverage offer on-board cruise liners within the European region. With detailed chapters covering on-board alcohol consumption trends, alcoholic beverages consumed, alcoholic beverage consumption occasions, this study provides actionable recommendation to not only tailor the on-trade alcoholic beverage offer to European travellers, but also how to shape consumer behaviour in terms of trading up, driving brand recruitment and promoting non-regular brand consumption behaviour.
Available now and priced at £2,000 (GBP), this report is based on in-depth research with over 300 recent European cruise travellers and provides the essential insight needed to shape this crucial aspect of the on-board cruise offer.
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