Russian Traveller 2017
CiR is delighted to launch the newest study into the Russian Traveller, with a particular focus on attitudes towards travel and the airport environment, together with an in-depth of study of shopping behaviour in Duty Free.
CiR conducted over 1,500 online interviews with Russians who had travelled internationally in the last 12 months, for either business or leisure purposes.
The aim of the research was to better understand attitudes towards travel and typical behaviour when travelling, including time spent on pre-trip research and the amount of time allowed at the airport for shopping and other activities.
Shopper questions included categories visited and purchased, purchase planning, purchase drivers, key brands purchased and spend by category.
The final report includes recommendations to drive store footfall and conversion amongst this important traveller group. To understand and respond to Russian travellers’ changing behaviours in Duty and Tax Free retail, this report is essential reading for brands, retailers and airport operators. At £5,000 (GBP) this extensive study is great value for money, available now.
For more details of the report content and to view sample pages, please click here.
For more details of the report content please fill in the form below, or contact firstname.lastname@example.org