The Digital Age 2018
2018's most comprehensive view of the role of digital across airport shoppers. An unmissable report that investigates the imapct of digital and social media among global air passengers.
Rapidly changing customer behaviour, driven by the digitization of the retail environment, is disrupting traditional models and beliefs held about the passenger.
As more of travellers' spend moves online, brands and retailers need to fight back to prevent loss of spend from their estates, and improve revenues by bringing digital spend of the passengers back into the airport environment.
The importance of developing a digital strategy is highlighted through the report, by investigating the current levels of digital engagement among passengers. Contributing to the development of a digital strategy, measurement of the exposure and reactions to differing digital channels reveals where retailers and brands need to focus to gain maximum impact.
The report methodology includes results from 3,270 interviews across leading travelling nationalities, allowing the impact of digital and social media between key nationality groups to be compared. This has revealed that there is a clear need for targeted digital strategies dependent on nationality, amongst other factors. The report also reveals the activations that achieve the greatest impact with passengers, and how stores can use technology to enhance their engagement with shoppers and improve footfall and conversion levels.
This report is essential reading for brand owners looking to develop their digital strategies; retailers seeking to enhance the shopping experiences of their customers and take advantage of the benefits of integrated digital marketing; and other travel retail and digital specialists looking to enhance their knowledge and understanding of how digital and social media is being developed in the travel retail space and keys to unlocking future growth.
For more details of the report content and to view sample pages, please click here.