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Welcome to NPD Travel Retail

(formerly Counter Intelligence Retail)

We specialize in global traveler statistics, data driven insight, and activating against trends for all major categories sold in duty free and travel retail.

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The Brief

Being a long term partner of Diageo GTME, they came to us wanting to understand and measure standards of execution for the alcohol category on a regular basis. The brief was to visit more than 150 stores on a bi-monthly basis and then create a tool for reporting and analysis that was easy and intuitive to use.    

What We Did

Working with our partner agencies across the globe, we established and continue to implement a regular store audit programme in more than x stores bi-monthly. Using iPad technology to capture audit data, we then built a bespoke reporting and analysis tool that holds captured data and a range of other key commercial measures needed in the business, creating an intelligence platform that now sits on the desktop of every GTME executive.         

The Results

We audit more than 200kfacings each month

More than 5000 images shared to date

We audit more than 150 stores each month

We’ve worked with CIR for 7 years & they always deliver against the challenges we given them. With CIR being able to access & audit more than 50 airports on a regular basis, has provided the measurement & analysis we need to optimise our route to consumer.

Peter Fairbrother, GTME Marketing Director