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Welcome to NPD Travel Retail

(formerly Counter Intelligence Retail)

We specialize in global traveler statistics, data driven insight, and activating against trends for all major categories sold in duty free and travel retail.

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The Hershey Company

The Hershey Company

The Brief

Being an avid user of Business Lounge, The Hershey Company wanted to utilise the site to easily facilitate the capture, organisation, storage and then sharing  of the 100’s of photographs the sales team take each month while travelling the world.    

What We Did

We created a unique App that linked the sales team’s iPhone’s directly with the Business Lounge site.  The App gives The Hershey Company sales team a secure way to take photos in store, easily categorise them and then send them straight to Business Lounge for instant sharing with colleagues.    


More than5000images shared to date

App being used by150team members

Photos taken in more than100different airport locations

We’re delighted with what CIR have created for us. Their creative approach has given us the perfect platform to provide our teams with visibility of what’s happening across the regions and what needs to be done to improve things.

Amy Wilson, Category Strategist