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Welcome to NPD Travel Retail

(formerly Counter Intelligence Retail)

We specialize in global traveler statistics, data driven insight, and activating against trends for all major categories sold in duty free and travel retail.

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Nationality Tracker

Nationality Tracker

Data from 22,500 quarterly interviews across 25 nationalities providing insights into the evolution of duty free shopping behaviours.

Nationality Tracker is the unique solution to help you understand why shoppers behave as they do and how duty free shopping is evolving.



  • Unique traveller and shopper behaviour data.
  • 22,500 interviews with key travelling demographics.
  • Extensive global coverage comprising 25 key nationalities.
  • Research conducted on a quarterly basis to track trends.
  • Interactive dashboards to easily access key information.
  • In-the-moment results with the ability to filter by your priority travellers.



Target premium shoppers
Understand who your premium shoppers are — those that offer the opportunity to drive higher sales.

Know your shopper
Understand the uniqueness of your shoppers to better target and  convert them to your brands.

Tailor your product solutions
Develop appropriate travel retail exclusives based on the appeal and behaviour of your target nationalities.



Contact us to arrange an online demo where we'll show you how Nationality Tracker can take the guess-work out of strategy planning by providing data-driven decision making for all your travel retail teams.