Asian Cruise Travellers Duty & Tax Free Retail 2015: Available Now
5th August 2015
CiR has launched their new, in-depth report into Asian Cruise Travellers Duty & Tax Free Retail 2015.
Asian Cruise has become one of Asia’s fastest growing Duty Free & Travel Retail sectors, driven by factors including rapid passenger growth.
Between 2012 and 2014, Asian Cruise passenger numbers expanded at an average annual rate of 34%, driven by strong annual growth of 79% among Chinese travellers. As a result, tour operators have not only expanded passenger capacity, but also tailored services to incorporate high-end shopping to meet the high retail expectations of the Asian cruiser.
This report presents extensive new intelligence and insight, taken from brand new in-depth research among key nationalities. This report recommends ways to maximise growth in this rapidly expanding channel with detailed insights into Travel Retail offer perceptions (both on-board and in destination), visitor, buyer & non-buyer behaviour, detailed analysis of core categories (including Alcohol, Beauty Confectionery, Tobacco, Fashion & Accessories, Jewellery & Watches, Electronics & Travel Accessories, and Souvenirs), purchase drivers, triggers and barriers, and future motivations and purchase intention in Travel Retail.
Available now and priced at £5,000 (GBP), this report is based on in-depth research with 800 recent Asian sea cruise travellers and represents essential reading for those wishing to increase sales within this exciting channel.
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