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Welcome to NPD Travel Retail

(formerly Counter Intelligence Retail)

We specialize in global traveler statistics, data driven insight, and activating against trends for all major categories sold in duty free and travel retail.

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CiR Celebrates 10 Years in Travel Retail!

CiR are delighted to share the news that we have turned 10 years old!


Yes, October sees us celebrate our 10th Birthday. That’s a decade of providing the travel retail channel with compelling insight, intelligence and clear recommendations for growth. That’s 3,650 days and more than 87,000 hours that we’ve worked with the industry’s leading brands and retailers on thousands of projects.

During that time, the travel retail landscape has seen some significant changes but many things remain true for us; we feel privileged to work with the clients we do, we love the people we work with and we love what we do!

So, to all those who are reading this please accept a HUGE THANK YOU from all of us at Counter Intelligence Retail. Without all of the support you have given to us over the years we would simply not be writing this right now.

To work with travel retail’s leading brands and retailers, we’ve had to demonstrate our capabilities as an innovative and trustworthy agency that is truly passionate about the service we provide. We’ve worked incredibly hard to develop relationships and we’ve strived to provide you with the help, support and direction to grow your business. We hope that you continue to enjoy working with us for many more years to come.