CiR Celebrates 10 Years in Travel Retail - Video
12th January 2016
CiR MD Garry Stasiulevicuis recently spoke to Charlotte Turner, Managing Editor of TRBusiness, about how the industry has changed in the ten years that CiR has been operating in travel retail. He also told TRBusiness what greater transparency of data could really mean for the future of the channel.
Ten years ago, just after setting up CiR and while working with Nestle ITR, (who was the company’s first client), CiR MD Garry Stasiulevicuis recognised that the channel was ‘missing’ a data-centric agency to help brands and retailers to grow their business. “Having had the experience of various commercial roles in domestic markets with blue-chip brands and retailers, I knew there was an opportunity to create a service that focussed on a deep understanding of the shopper, combined with a sales analysis focus to help brands and retailers grow their business,” says Stasiulevicuis. “In simple terms, it was about pioneering the benefits of category management in travel retail.”
Watch the video here:-