CiR contribute to ACI Europe Airport Commercial & Retail Conference
12th April 2016
CiR are delighted to have delivered a defining presentation at the 25th Airports Council International (ACI) Europe Airport Commercial and Retail Conference and Exhibition in Helsinki, Finland.
Contributing to the wealth of information and insight shared at the event, CiR's Managing Director and Founder, Garry Stasiulevicuis, delivered a presentation investigating the role of 'Airports as the Great Brand Ambassadors' and discussing whether the evidence backed the claim.
CiR's presentation examined the role of airport and travel retail in positioning and creating a profile for global brands, and looked to address the question, “So just how good are airports for brands? The conventional wisdom is that airports and travel retailing are the world’s best places for positioning and promoting brands. What is the evidence for this?”. The session, led by Furla Global Travel Retail Director Gerry Munday, concluded with a panel discussion including representation from Dufry, Bacardi, Hershey, Subway, Luxottica and Neuhaus.
Further supporting the conference theme, 'Airports As The Great Global Brand Ambassadors - The Further Advancement Of The Most Effective Marketing Platforms In The World', subsequent working sessions will examine Retail-tainment, consumer participation, and retail theatre, as well as Business Transformation: Challenging the way that airports do business, "off-piste" concepts in airport retailing and the traveller's digital journey.
To download a copy of the CiR presentation please click here
For more information please click here