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Welcome to NPD Travel Retail

(formerly Counter Intelligence Retail)

We specialize in global traveler statistics, data driven insight, and activating against trends for all major categories sold in duty free and travel retail.

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CiR Guide to Category Management 2016 available now

CiR has launched their latest complimentary briefing for the industry, with a comprehensive guide to category management.

Want to see your business grow by 10%?

CiR's Guide to Category Management in the Travel Retail channel is critical to understanding and driving sales growth. Drawing on more than 10 years' experience of developing and implementing winning retail strategies for our industry's leading brands and retailers, CiR is delighted to publish their guide to category management in travel retail.

The CiR approach to category management follows a simple five step process, yet its concise methodology ensures that all appropriate data points and all relevant intelligence is considered and utilised in the output of any strategic recommendations. With the fundamental objective of making retail enticing yet easy to understand and shop, CiR’s approach to category management has proven to deliver more than 10% sales growth where implemented.  

For more information and to request your copy click here