CiR Launch In-Flight Retail Research Report
23rd February 2015
CiR has launched it's extensive in-flight retail research report highlighting the challenges and opportunities within this exciting channel. With insight from more than 750 international travellers, this report looks at the usage, perceptions, preferences and barriers to on-board retail.
In-Flight remains a key Travel Retail channel and is being transformed by online and pre-ordering technology. Airlines remain committed to In-Flight sales as a major revenue opportunity, with growing capacity for competitive Duty Free offers alongside a broader range of products and services. As concessionaires and Duty Free retailers work with brand owners to develop In-Flight offers that build on the opportunities that the new technology offers, understanding passenger attitudes and perceptions to this service is crucial to success.
The report looks at the categories purchased, levels of planning, key purchase drivers and what’s needed to influence future purchase behaviour. For more information, please visit www.counterintelligenceretail.com/buy-reports/in-flight-retail-research-report.