CiR launches bi-monthly Chinese tracking study
22nd February 2017
Bi-monthly tracking of duty free sales trends by the Chinese: a new CiR initiative launches in March 2017. A totally new tracking study of the Chinese travelling shopper that offers essential comparative data to the industry on a bi-monthly basis.
The tracking study will include a large panel of 1,000 Chinese travellers who will be asked a series of set questions to gather hard data on actual spend, purchase drivers and categories bought, as well as other questions focused on attitudes and behaviours towards promotions; and on digital usage and price perceptions.
“Using this model we will be able to build up an accurate picture of what the Chinese are spending in duty-free and travel retail – all on a regular basis – as well as their attitudes towards the channel so that retailers and brands can plan ahead,” comments Garry Stasiulevicuis, President of CiR.
“Spending and travel patterns of the mainland Chinese have been changing in recent years and it has become critical for travel retailers to keep a closer track of this important spending group, which is why we are launching this new study now,” adds Stasiulevicuis.
Added-value for brands and retailers
In addition to the set questions from CiR, brands and retailers are invited to pose their own questions to the 1,000-strong Chinese panel if they need relevant and timely information on specific topics or trends.
In the 12 months to October 2016, 40.0m (+19.1%) Chinese passengers travelled internationally from China which makes this nationality a continuing crucial part of the travel retail landscape – despite a dip in per-head spending seen in recent times. The majority (32.9m or 82%) are still travelling within Asia, but a significant – and increasing – number at 7.1m are going further afield.