CiR Launches Business Lounge Express
4th November 2014
Commercial development specialist, CiR has announced it will launch a new service to provide the industry with easy and efficient access to key airport and travel retail intelligence.
Powered by its successful on-line intelligence hub Business Lounge, selected reports for leading global airports will be made available on-line for immediate download, with the ability for more bespoke reports to be requested directly from the agency.
CiR states reports will contain the most appropriate and insightful facts and figures for key airport locations. It says the reports will allow the reader to both analyse traveller journey statistics for a number of measures and understand key travel retail related information for core categories.
It states the Business Lounge Express reports will include details of passenger numbers and trends, detailed nationality statistics, airline and route data, combined with retailer and key category information. CiR claims this will provide a concise yet insightful view of who, how and where passengers are travelling and what they’re being exposed to at certain retail touch points.
The agency says that all on-line reports will be updated quarterly to provide customers with access to the latest and most update information, with the ability to select both individual location reports and multi-airport packages.
Business Lounge Director, Julia Padgett commented, ‘Through this service, we’re bringing the intelligence of Business Lounge and the expertise of CiR to market in a digestible and ready to use format and making it available to everyone in the channel’.
She concludes, ‘All reports will be made available free to existing Business Lounge clients and available in a cost-effective format for all other industry representatives who would like to access the information’.