CiR Share Inflight Report At The ARC Europe Conference
11th June 2015
CiR was invited to speak at this year’s ARC Europe Conference. Managing Director Garry Stasiulevicuis shared key findings from our Inflight Retail Research Report, which is now available for purchase.
CiR’s InFlight Retail Research Report looks at the challenges and opportunities within this exciting channel. With insight from more than 750 international travellers, this report looks at the usage, perceptions, preferences and barriers to onboard retail. The report looks at the categories purchased, levels of planning, key purchase drivers and what’s needed to influence future purchase behaviour.