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(formerly Counter Intelligence Retail)

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CiR Talk Smart Data At Latest ACI Meeting

CiR MD Garry Stasiulevicuis was invited to speak at last week’s ACI Commercial Forum in Budapest (September 7th) and shared with the audience CiR’s approach to using data to unlock non-aeronautical revenues.

As the ACI announce their support for supporting initiatives to drive non-aeronautical revenues CiR shared their views on how using their Smart Data platform is proven to drive sales and profit for retailers and brands. Stasiulevicuis explained that the route to driving sales is to truly use the right data to understand the essential elements that impact retail.

He expanded on this and detailed that the use of EPOS sales data, nationality data and a detailed understanding of shopper preferences are the bedrock for unlocking retail growth. Stasiulevicuis presented CiR’s smart data approach and detailed how using this data, alongside retail best practice development is proven to increase sales by up to 20%.

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