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(formerly Counter Intelligence Retail)

We specialize in global traveler statistics, data driven insight, and activating against trends for all major categories sold in duty free and travel retail.

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Nordic & Baltic Ferry Duty & Tax-Free Retail 2015: Available Now

CiR has launched their new, in-depth report into Nordic and Baltic Ferry Duty & Tax Free Retail 2015.

Combined sales of Duty and Tax Free goods of all ferry operators in the Nordic and Baltic region constitute a substantial Travel Retail market in its own right. The proposition in this market is unique; there are many opportunities to shop, and the availability of clear Tax and Duty-Free cost benefits creates a powerful incentive to purchase in substantial quantities.

However, following a period of strong growth, 2014-2015 is proving to be a challenging trading period in the market. Footfall and spend have been hit by the downturn in Russian travel, and new EU fuel regulations are increasing operating costs.


This report presents extensive new insight on this market, profiling the behaviour and opinions of Ferry passengers from key regional nationalities. Through insight into the usage, attitudes, and perceptions of the offering and its key categories, including Alcohol, Beauty Confectionery, Tobacco, Fashion & Accessories, Jewellery & Watches, Electronics & travel Accessories, Souvenirs and Toys, the report insight makes clear recommendations for ways of maximising the appeal of the Travel Retail offer, safeguarding conversion and maximising spend.

Available now and priced at £5,000 (GBP), this report is essential reading for Brand Owners, Ferry Operators and Retailers and Port Retailers seeking to enhance their understanding of their customers. Based on in-depth research with 750 recent Baltic and Nordic Ferry passengers, across key nationalities, this report is key to understanding this large Ferry market.

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