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(formerly Counter Intelligence Retail)

We specialize in global traveler statistics, data driven insight, and activating against trends for all major categories sold in duty free and travel retail.

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South Korean International Traveller & Shopper Report - Available Now

CiR has launched their new, in-depth report into South Korean International Travellers and Shoppers, revealing an attractive travel retail opportunity fuelled by significant outbound travel growth.

The globalisation of large South Korean companies has led the way for the country to become an industrialised and high income economy. Currently the third largest outbound travel market in Asia Pacific, behind China and Japan, South Koreans are predicted to soon overtake Japanese travellers in terms of passenger numbers.  This surge in international travel has been driven by a rapid increase in business travel, as smaller companies become increasingly internationalised, and a buoyant economy which has fuelled personal desire for foreign leisure travel. Additionally, high average spend amongst South Koreans in Travel Retail, points to their increasing value to this retail channel. 

This study explores the attitudes and engagement with travel retail of the changing profile of South Korean travellers. With detailed analysis and comment that covers the Alcohol, Beauty, Confectionery, Fashion & Accessories, Jewellery, Tobacco and Watches categories, this report provides an up-to-date perspective on this increasingly important traveller group.

Available now and priced at £7,500 (GBP) / €10,320, this report is based on in-depth research with 1,400 South Korean International Travellers, and represents essential reading for increasing understanding of this key travelling nationality.

To view samples slides and see full list of contents click here.

For more information on this report contact Helen Wilkinson, Research Manager, on or