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Welcome to NPD Travel Retail

(formerly Counter Intelligence Retail)

We specialize in global traveler statistics, data driven insight, and activating against trends for all major categories sold in duty free and travel retail.

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We provide a complementary range of services to suit all your industry and insight needs.

With each discipline run by specialists, our services can be used individually or we can work with you to provide the right blend of expertise to meet your objectives. 

Our approach gives us the ability to provide you with a robust combination of in-depth customer insight and market intelligence, with practical expertise in strategy development and retail activation. Our methods are proven to build the right platform to create sustainable, revenue growth.

Traveller Statistics

Providing vital intelligence about the passenger trends and nationality mix in the terminals of 550 airports via our easy-to-use online platform. Understanding who is travelling through key airports, when and where they are travelling to is crucial to success. Whether you require intelligence to identify key market trends or insights into the travelling behaviour of key nationalities Traveller Statistics allows clients to benchmark performance, identify opportunities, diagnose issues and make strategic decisions to drive data-driven growth.

Travel Retail Trackers

Travel Retail Trackers provide insights into how the duty free shopping behaviours of key global travelling nationalities continue to evolve. Covering 25 key nationalities, research is conducted every quarter and delivered through our interactive online dashboard that is designed to allow clients to filter, benchmark and interrogate the information.

Shopper Profile

Through Shopper Profile, NPD Travel Retail can now provide clients with a greater depth of insight to facilitate data-driven growth through effective targeting, strategy and passenger communications in airport terminals. Regularly updated research data across 25 key nationalities is projected across the 550 airports in our Traveller Statistics service. This allows brands and retailers to analyse shopper behaviour at a terminal level by hour of day, including passenger demographics, spend levels, category affinities, shopper profiles, traveller attitude, profiles and destinations.


MySalesPerformance takes the complexity out of managing inconsistent retailer raw data files. NPD Travel Retail manages raw data to code and align this with clients category hierarchies to prepare and publish monthly reports through interactive visual dashboards. With this capability your teams will be able to unlock the power of the sales data to drive data-driven growth and retailer partnerships. 


Audit work provides clients with a snapshot view of what’s happening in-store, and allows companies to see inside many airport stores without the expense of travel. Audits can capture store layout, number and type of fixtures and their branding, brands and products on shelf, and share of space and amongst many other measures. The output can be used throughout a business to check and compare in-store presence against a competitor, understand share of space, and review retailer compliance with agreed investments and activations, enabling data-driven growth.